Mega issues like inflation, political instability and climate change continue to influence our world, but today’s consumers are looking to cope by creating stability and balance in their lives and creatively expressing their deeply held values and styles, said Anna Ward, consultancy innovation lead at TrendBible in a keynote session at The Inspired Home Show 2024.
In her session titled Global Householder Trends: A View to 2025, Ward shared TrendBible’s global interpretation of the trends that will most affect consumers and their lives at home. These incorporate mega trends – which typically last 10-15 years, which in turn contribute to macro trends, which in turn lead to design and narrative trends, which in turn lead to brand/e-commerce/retail activation. Her presentation focused on four macro trends most affecting the future of life at home and also included a preview of one of TrendBible’s 2025 design stories. The four macro trends are Transient Homemaking, Low Desire Living, Owning It, and Rebellious Creativity.
For more information about the keynote, read a recap or view a PDF of the presentation.
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