The summer Atlanta Market, typically held in mid-July, is shifting to mid-June in 2026 to avoid conflicting dates with the FIFA World Cup men’s soccer matches scheduled for Atlanta, show operator Andmore announced.
The 2026 summer Atlanta Market will co-locate with Atlanta Apparel June 9-14 at AmericasMart Atlanta. The 2026 FIFA World Cup is expected to attract hundreds of thousands of fans to soccer matches scheduled in downtown Atlanta from mid-June through mid-July.
“When we learned of the overlap of our Summer Atlanta Market with the FIFA World Cup matches, we began to explore alternate dates in order to secure hotel rooms and amenities needed for our tenants, exhibitors and attendees,” said Andmore CEO Jon Pertchik. “The concurrent scheduling of Andmore’s Summer 2026 Apparel and Gift & Home Markets will provide both industries with a unique opportunity for a dynamic and efficient market experience.”
Andmore reported it has secured additional hotel room blocks to ensure ample availability for the Summer 2026 combined market dates. Attendees can begin booking their accommodations on July 14, 2025, through the market websites and at the onsite booking desk at AmericasMart.
Summer 2024 and 2025 Atlanta Market dates are unchanged at July 16-22, 2024, and July 15-21, 2025.