NY Now announced it will launch SF Now, a regional market that extends NY Now to the West Coast.
SF Now will co-locate with *Noted, The Greeting Card Expo at the Fort Mason Center for Arts & Culture in San Francisco CA. The event scheduled for April 28-29, 2022.
SF Now, co-located with *Noted, is set to offer brands, makers and artisans in a boutique setting for buyers, according to NY Now officials. Patti Stracher-Lee, former Show director of the National Stationery Show and more recently the UnBound at Book Expo, will lead sales for SF Now.
“We have had consistent feedback from our community that retailers are looking for a spring buying opportunity on the West Coast in a lighter boutique format,” said Tim Hart, senior vp, NY Now.
