International Market Centers (IMC) has announced the company is rebranding as Andmore, unifying its physical B2B marketplace business with the former Juniper digital offerings.
Bob Maricich, longtime CEO of the company now known as Andmore, said the B2B marketplace operator’s business transformation follows a year-long initiative to redefine the company’s vision and to align all channels under a single, omnichannel brand experience, offering more ways to connect with wholesale buyers and sellers through physical and digital platforms.
“Today marks an important milestone as we embark on a new era for our company,” Maricich (pictured above) said Tuesday in announcing the rebranded business. “Andmore captures our spirit of innovation and focus on doing more to support our customers by enhancing and extending the value of our physical markets for both buyers and sellers across the furniture, home décor, gift and apparel industries.”
Andmore’s visual identity was designed to capture the creative and dynamic nature of the industries served by Andmore, according to the B2B marketplace operator. In addition to the new name and branding, Andmore will introduce features and enhancements to its upcoming markets and digital offerings, the company stated.
“We are laser-focused on delivering digital tools that enhance and extend our physical markets,” said Dorothy Belshaw, Andmore’s executive vice president and chief growth officer.
The first product introduced under the Andmore name is a new buyer mobile app that launched this week in preparation for the summer markets in Atlanta and Las Vegas, the company reported. The @Market app includes pre-market planning tools, a personal QR code for quick badge pick-up, the ability to capture and organize images with notes, turn-by-turn directions to help buyers make the most of their time at the market and a comprehensive post-market recap for easy follow-up and ordering.
“Andmore is more than a name or a brand. It is both a promise and a challenge that gives us the space and flexibility to continue to and find new ways to provide exceptional value to our partners and customers,” Maricich said.
