International Market Centers has announced the acquisition of Dough, an e-commerce platform focused on empowering women-owned businesses.
Vanessa Bruce, co-founder and CEO of Dough, joins IMC as Vice President, social impact, a newly created role. The role will focus on bringing Dough’s sellers into the B2B business arena through the digital JuniperMarket and IMC’s physical markets in Atlanta, High Point and Las Vegas.
“Values-based suppliers are increasingly sought after in the gift, home and apparel industries,” said Bob Maricich, chairman and CEO of IMC. “And IMC is committed to developing merchandising and marketing strategies to connect these suppliers with our extensive community of buyers through IMC’s physical and digital platforms. Vanessa Bruce brings thought leadership and expertise in creating commerce as a force for good.”
“Dough proved that there is an expansive market for women-owned products and joining IMC will connect the incredible brand collection curated at Dough with IMC’s extensive buyer network. It’s gratifying to enable buyers worldwide to stock shelves with products from women-owned businesses,” said Bruce. “Companies will have an unparalleled opportunity to grow their businesses and profitability while making a positive impact. I can’t wait to see Dough’s brands and mission flourish with IMC.”
