Home Cookware & Bakeware Alliance Touts Benefits of Retailer Membership
September 21, 2023

Cookware & Bakeware Alliance Touts Benefits of Retailer Membership

The Cookware and Bakeware Alliance (CBA) is ramping up its membership recruitment of cookware and bakeware retailers.

The CBA introduced a new membership classification for retailers in 2022. Among the benefits of joining the CBA for retailers, according to the association, is the opportunity to network with other retailers, manufacturers, brand owners and suppliers. Retailers can stay up-to-date on relevant market developments and trends, the CBA added.

The CBA also provides timely and relevant regulation information and seminars, as well as information on engineering standards, coatings, and product testing. Retailers can take advantage of these resources to construct their testing protocols to best protect their customers and comply with new fast-tracked enacted legislation, according to CBA.

Manufacturers and suppliers have worked together to fulfill the CBA’s mission to maintain the Engineering Standards for Cookware and Bakeware to ensure the utmost safety for consumers. With input from retailers, the CBA can create a comprehensive set of engineering standards to better serve the industry and consumers, according to CBA.

“Retailers are facing a fast-paced, ultra-competitive, complex world,” said Fran Groesbeck, managing director of the CBA. “By joining the CBA, they can stay ahead of the curve and be part of a community that is committed to industry excellence.”

For more information on joining the Cookware and Bakeware Association, visit JoinCBA.org.

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