The Cookware and Bakeware Alliance (CBA) is ramping up efforts to expand its retailer membership.
The CBA, historically an association of cookware and bakeware manufacturers and marketers, introduced a retailer membership level last year to foster greater collaboration and unity within the industries. This initiative comes at a critical time when the housewares retail sector is facing numerous challenges, including political issues, shipping complications and rapidly changing market conditions, according to the CBA.
“By bringing retailers into our membership, we’re creating a more cohesive and informed industry,” said CBA Managing Director Fran Groesbeck. “This initiative will help us to better address the challenges faced by all segments of the cookware and bakeware sector, from manufacturers to end consumers.”
Groesbeck noted how retailers, as the industry’s front line, engage directly with consumers and bring a unique voice and perspective to the CBA. “Their participation in the CBA completes the industry picture and helps align standards across the sector,” she said.
Benefits of CBA retailer membership include:
- Access to timely and relevant regulation information and seminars
- Insights on industry standards, coatings, and product testing
- Opportunities for international manufacturer connections
- Educational resources, including “Boot Camp” training for buyers
- Alerts on innovations in cookware and bakeware technology
- Industry trend reports
The CBA, citing the recent HomePage News Top 50 Housewares Retailers report, is calling for referrals and encouraging retailers to consider applying for membership.
