Messe Frankfurt’s Ambiente trade show is partnering with ByDesign, which produces the America ByDesign television series showcasing innovative product design.
Ambiente, featuring housewares, gift, furnishings and décor segments, returns to Messe Frankfurt Feb 3-7 After a two-year hiatus during the COVID-19 pandemic. Ambiente for the first time is co-located at Messe Frankfurt with Christmasworld and Creativeworld.
The America ByDesign television series provides audiences with insight into what it takes to imagine, create and develop new innovations. The series showcases impactful design and new concepts from innovative and established brands in the United States. Each episode also spotlights international design stories.
Ambiente will be spotlighted in episode one of America ByDesign: Innovations, airing on the CBS News Streaming Network, Saturday, November 12, at 7 p.m. The spotlight on Ambiente will also run on ByDesign’s YouTube channel and the www.bydesign.global website. It will air on the Linear TV CBS broadcast in February 2023.
Ambiente also will sponsor the first Europe ByDesign series, set to launch in the summer of 2023.
Ambiente officials said its collaboration with the ByDesign television franchise combines Ambiente’s focus on outstanding design with ByDesign’s global television story-telling experience, with an emphasis on showcasing Ambiente’s mission of sustainability, responsible design and production, craftsmanship, advanced technology and global style.
“I think design nowadays is a very democratic product, so therefore it is very good to have this discussion in front of a big audience. I think that’s the beauty of America ByDesign”, says Detlef Braun, a member of the executive board at Messe Frankfurt.
“We are excited to embark upon this adventure in collaboration with the ByDesign team. After all, where better to find good design than at the trade fair with the leading consumer goods brands in the world – Ambiente. It happens in Frankfurt every February, and we want to share the excitement with our global audience,” states Julia Uherek, vice president of consumer goods fairs at Messe Frankfurt.
ByDesign Co-Founder Mike Chapman, added, “More and more, audiences want to know how products are created and are genuinely interested in how design can improve their quality of life. Messe Frankfurt and Ambiente are at the forefront of this movement. ByDesign brings a globally recognized style of design storytelling, and we are thrilled to partner alongside an organization with an unrivaled legacy within the design community and beyond.”
Pictured above, from left: Mike Chapman, Executive Producer, America ByDesign; Una Maybin, Head of Production, America ByDesign; Julia Uherek, Vice President, Messe Frankfurt Exhibition GmbH; Scott Henderson, Designer and Presenter, America ByDesign
