Tuesday, March 4
11:10 a.m. – 12:00 p.m.
Inspiration Theater, South Building S101A
Intellectual Property Protection for the Home Industry
This session will provide a summary of how the various forms of intellectual property (utility and design patents, copyrights and trademarks) can be employed to protect company inventions, product designs, artistic works and brands in the home industry. IP portfolio development and maintenance, as well as rights enforcement and online takedown efforts, will be covered.
James Aquilina, Quarles & Brady LLP
12:10 a.m. – 1:00 p.m.
Inspiration Theater, South Building S101A
The Power of Cross-Industry Collaboration
In a time still heavily impacted by cost-of-living pressures, engaging consumers with a curated and consistent offering driven by lifestyle is more important than ever. Discover how cross-pollination can impact your industry and extend your reach by bringing novelty into saturated categories. Collaborations are becoming increasingly diverse as artists, influencers, fashion designers, chefs and others team up with homewares and gifting brands to create fresh collections and long-term partnerships that attract new audiences. Cassandra Gagnon, an experienced strategist at WGSN, the global authority on trend forecasting, will share key strategies for conceptualizing and facilitating these collaborations, connecting the dots between consumer behavior and the latest product launches that serve as best-in-class examples.
Cassandra Gagnon, WGSN
