At The Inspired Home Show, Made by Gather relaunched its flagship brand, Bella, in a transformational moment for the kitchenware brand as it doubled down on its decade-long promise of bringing functionally aesthetic kitchenware and delightful innovation to the masses, the company announced.
Since Bella’s original launch, Made by Gather noted, the kitchen has evolved from being a central part of the home to the actual heart of it.
“As families spend more time in the kitchen, the stuff within those cabinets and on those countertops has also increased,” said Shae Hong, founder and CEO of Made by Gather. “According to our consumer insights and data analytics, the average American household has six small kitchen appliances, and the majority of their counter space is taken up by kitchenware. With the new Bella, we want to give consumers their counters back without sacrificing performance or capacity.”
The new Fits-Anywhere Kitchenware system includes, according to Made by Gather:
- Fold and Store Dual Temp Griddle, a 10-inch by 20-inch piece that folds in half, saving up to 76% of linear storage space versus non-folding counterparts
- Flip and Store Blender, made for big batches yet compact, too, as the jar flips for easy cabinet storage
- Flip and Store Waffle Maker with an innovative hinge design that flips waffles for even heating while taking up in half the space and designed for upright storage
- 2-Slice Slim Toaster, at 3.5-inches wide to take up minimal space, it offers wide slots that fit two slices side-by-side including thicker bakery slices
- 4-quart Air Fryer, providing all the capacity the home cook needs to feed the family but in a slimmer profile
- VersaBrew 12-Cup Coffee Maker, a multi-brew system, single-serve and carafe in a slim profile
The refreshed Bella product assortment includes the proprietary EverGood Ceramic Nonstick Coating made without PFAS, PTFE, PFOA, lead and cadmium, and human-centric design details such as intuitive UI panels, a soft glow mango indicator light, premium matte finish and subtle fluting details. Also included are custom-developed colors such as the new signature Oatmilk color, a fresh take on the traditional white appliances consumers grew up with, and what Made by Gather calls the new black. Colors also include Plum and Surf, available at launch for those looking to add a pop of color to the kitchen.
The Made by Gather portfolio of brands also includes Beautiful by Drew and CRUX.
“The relaunch of Bella is one more transformational step in Made by Gather’s future, and we are just getting started,” said Hong. “I’ve been attending the trade show for over 20 years, and this year, we wanted to raise the bar in terms of how brands show up and share our unique culture that continues to disrupt the kitchenware industry. We are pushing the boundaries of how things are done by combining consumer insights and data analytics, creating products with elevated design and unique colorways that the customer has told us they love, and bringing an unmatched vibe and culture to how we do it. We hope to change the industry and the legacy of it going forward with a new approach to kitchenware.”
