Fissler, the German cookware and kitchenware manufacturer, is making a new and concerted push in the United States, with the company taking its own unique approach to the market.
James McArdle, managing director of Fissler America Inc., noted the initiative includes a dedicated marketing campaign specifically developed to grab the attention of consumers in the U.S.
McArdle told HomePage News that the company’s market research identified opportunity for the kind of high-quality products that Fissler makes. He said the company is working with a U.S. agency to hone its message for the American market so that Fissler could identify just how it can serve its target consumer.
He noted that more than 40% of higher-spending cookware owners in the U.S. are looking for improvements regarding their cookware. With its German-engineered product line, Fissler is determined to give them what they seek.
“We are committed to this market,” he said.
The marketing follows a digital strategy communicating that Fissler is a premium cookware brand that delivers performance, function, durability and aesthetics based on its German manufacturing and family ownership. In addition to product, McArdle said Fissler is premiering its marketing campaign at its Inspired Home Show booth, with the company’s participation in the convention “a coming out party” meant to convey the excitement and enthusiasm Fissler has about the U.S. market as well the company’s commitment to business in the United States.
Among the products Fissler will showcase at The Inspired Home Show 2024 are:
Fissler M5 Pro-Ply Collection
The Fissler M5 Pro-Ply Collection is the company’s next-generation 5-ply cookware. Fissler developed the connection specifically to address the cooking preferences of the U.S. consumer. Fissler identified 5-ply as a particular preference for its target consumer in the United States. Not only that, but the collection is manufactured with up to 90% recycled 18/10 polished stainless steel. Premium features include rivet-free construction for easy cleaning, closed rims to maximize lifespan, ergonomic handles for a comfortable grip and a tight-fitting lid for juicier results.
The five layers of conductive material swiftly and evenly distribute heat across the pan’s surface. Engineered in Germany for precision performance and design, the collection produces flavor-enhancing results, according to Fissler.
Suggested retail price range is $149.95 to $1,159.95.
Fissler M5 Pro-Ply Collection
Fissler Ceratal Ceramic Cookware
However, Fissler has more on tap for showgoers. The award-winning Fissler Ceratal Ceramic Cookware collection (pictured top) brings non-stick performance to new pots and woks, plus a line extension of pans in a Sleek Black edition. Manufactured in Germany, the cookware is sustainably crafted with up to 60% recycled aluminum and without PFAS/PTFE. Each piece has a high-performance natural water-based ceramic coating that translates into impressive non-stick performance; Fissler stated: Food slides off, and cookware simply wipes clean. An ergonomic safety handle with a finger shield provides a solid grip and protects from heat. The exclusive Cookstar base ensures even heating, and Ceratal Ceramic Cookware performs on all stovetops.
SRP range is $149.95 to $1,159.95.
Fissler Vitavit Premium Pressure Cooker
It’s the first stovetop pressure cooker that offers four cooking levels, Fissler declared, including a steaming option. The Fissler Vitavit Premium Pressure Cooker collection delivers higher pressure and more control versus popular electronic models for faster, healthier cooking and superior results. Control is easy thanks to the color-coded traffic light system. A unique lid positioning and locking lid indicator add to its convenience in use. The patented Novogrill surface on the bottom of the German-made Vitavit Premium Pressure Cooker is ideal for searing and frying. It reduces cooking times by up to 70% while preserving taste and nutrients.
SRP range is $259.95 to $519.95.
Fissler Original-Profi Collection Cast Iron
The Fissler Original-Profi Collection Cast Iron is made in France to the company’s high-quality standards. Each piece features a robust high-carbon cast iron alloy made from French cast iron for superior heat distribution and retention. Oven-safe up to 480 degrees Fahrenheit, the cookware incorporates tight-fitting AromaStar lids with patterned interiors that allow moisture to drip back onto food for juicier results. Sturdy upward-bending side handles make for a secure grip. Micro-grill textured surfaces provide non-stick properties, and an extra-large pouring rim prevents spills, Fissler asserted. Available colors include Slate Black, Concrete Grey and Jade Green.
SRP range is $169.95 to $399.95.
Fissler Vitaquick Premium Pressure Cooker
Fissler Vitaquick Premium Pressure Cooker Line
Fissler has been innovating pressure cookers for more than 70 years and, now, the next generation of the company’s award-winning kitchen appliance is hitting the market. The Vitaquick Premium Pressure Cooker line features a new, sleek, modern design. Larger side handles and smart positioning make it more convenient to use, Fissler pointed out. A new satin-finish surface is fingerprint-resistant and easy to clean. The company crafted the cooker from up to 90% recycled 18/10 stainless steel. An energy-efficient superthermic base delivers uniform heat on any stovetop. Two intuitive cooking settings simplify healthy cooking while reducing cooking times by up to 70% and preserving nutrients without compromising flavor.
SRP range is $219.95 to $495.95.
Fissler Pure Collection
The stainless steel Fissler Pure Collection combines timeless design, quality and value, as the company describes it, with German-made Fissler craftsmanship. Sustainably crafted from up to 90% recycled 18/10 stainless steel and sporting a superthermic base for even heat distribution, products in the collection include large rims for drip-free pouring. They work on all stovetops and provide laser-etched measurement marks in liters and quarts. Rivet-free interiors allow for easy cleaning. Fissler emphasized that the collection caters to an important niche, new home cooks who want to build a foundation of premium quality cookware pieces.
SRP range is $119.95 to $729.95
