Joe Derochowski, vice president home industry advisor for market analytics company Circana, will discuss how the home and housewares business can learn from other key consumer product industries to drive growth in his keynote address during The Inspired Home Show in Chicago.
Derochowski’s keynote — “Thinking Outside the Box: Growth Opportunities for the Housewares Industry” — is set for Sunday, March 2, 1-2 p.m. at McCormick South S102.
“Circana is forecasting the home and housewares Industry to grow over the next 3 years, and poised to grow for the rest of the decade,” Derochowski said. “But, to take advantage of this potential, we in the home and housewares industry need to innovate, and transform the way we think about innovation.”
Derochowski, home industry advisor for Circana, will be joined remotely by Circana industry experts across retail in a conversation that starts with understanding what is happening in industries including food, tech, beauty, toys, apparel, entertainment, and sports. The presentation will discuss where growth and opportunities exist in each of these industries, and how that growth could translate to new ideas for the home and housewares industry to inspire demand that will foster our growth potential in the years to come, Derochowski said.
Derochowski’s “guests” for the keynote are Don Unser, president, Thought Leadership; Dave Portalatin, senior vice president, industry advisor, Food & Food Service, Kristen McLean, senior executive director, Entertainment Knowledge Group; Paul Gagnon, vice president, Consumer Technology; Larissa Jensen, senior vice president, industry advisor, Global Beauty; Juli Lennet, vice president, industry advisor, Toys; Matthew Tucker, executive director, client development, Sports Equipment; Kristen Classi-Zummo, executive director, industry advisor, Apparel.
For than 30 years, Derochowski has helped manufacturers and retailers identify growth opportunities, strategic and tactical, related to planning, product innovation, marketing, and merchandising. He works closely with home and home improvement manufacturers and retailers, sharing his knowledge of behavioral trends across many categories and his perspective on what consumers do and why they do it.n Prior to Circana, Derochowski held positions at General Motors Parts, AT&T, Procter & Gamble and Nielsen.
Other keynote presentations at The Inspired Home Show 2025:
Sunday, March 2 – 10 a.m.
An Insider’s Guide to Winning in Today’s Hyper-Competitive Retail Marketplace — Jeff Evans, Retail Leader & Industry Advisor
Monday, March 3 – 10 a.m.
The 2025 Home And Living Survey: New Insights On The Everyday Realities Driving Consumer Demand — Tom Mirabile, Principal, Springboard Futures
Monday, March 3 – 1 p.m.
Color & Design Future Trends: Welcome Home — Leatrice Eiseman, Executive Director, Pantone Color Institute
Details on The Inspired Home Show 2025 keynotes and education program can be found at: https://www.theinspiredhomeshow.com/education/
