This is the second in a series of articles previewing the industry education program inside the Inspiration Theater during The Inspired Home Show 2024. This installment previews education sessions focused on Branding.
Presentations on storytelling through branding, reinventing the retail experience and telling a company’s story in a changing media landscape are set for the Inspiration Theater during The Inspired Home Show 2024, March 17-19 at Chicago’s McCormick Place.
The Inspiration Theater program at the 2024 Show continues the Show’s longstanding industry education program previously presented as the Innovation Theater. The 2024 program marks a commitment to bringing relevant, topical and actionable content to the Show at a time when the housewares industry wants and needs such information, direction and inspiration, according to the International Housewares Association, which presents The Inspired Home Show.
With the 2024 Show’s consolidation to the McCormick North and South buildings, the Inspiration Theater is now located in Room S101a in the South Building. It is adjacent to the S102 keynote ballroom to form an industry education hub at the Show.
The Inspiration Theater will present 14 sessions during the show. Sessions begin each day at 9 a.m. and run until 4 p.m., with breaks at 10 a.m. and 1 p.m. for the Keynote sessions. Inspiration Theater sessions will explore such topics as omnichannel marketing strategies, supply chain insights; intellectual property law; merchandising best practices; and global consumer and retail trends. Sessions are open to all show attendees and exhibitors.
Three programs in the lineup focus on branding:
Branding Is Storytelling
Adrienne Weiss, Adrienne Weiss Corporation
Sunday, March 17, 3:10 p.m.
Brand guru Adrienne Weiss will walk through her vision of what a compelling brand story is and how to communicate it to customers. Retailers and suppliers who want to have an emotional connection to their customers, regardless of whether they are a B-to-B company or are talking directly to consumers, need to think about what they say, how they say it and where the opportunities are to create a lasting bond. Whether a company is a startup, a multinational, a well-known brand or anything in between, everyone can benefit from Weiss’s lessons.
Innovate, Elevate, Captivate: Reinventing the Retail Experience
Anne Kong, Wolfgang Gruschwitz, Scott Kohno, Henrik Peter Reisby Nielsen, gia expert jurors
Monday, March 18, 3:10 p.m.
As the housewares industry navigates through the changing tides of consumer behavior, technological advancements and market trends, it dissects the intricate ways in which retailers are embracing innovation. From augmented reality shopping experiences to AI-powered personalization, this presentation unveils the cutting-edge technologies that are reshaping the retail ecosystem. The concept of elevation goes beyond just products on shelves. The gia Expert Jurors will delve into how retailers are elevating their spaces, services and overall brand image to create an immersive and unforgettable customer journey. From sustainable practices to community engagement initiatives, discover how retailers are enhancing their impact on both individuals and the world around them.
How to Tell Your Company Story in Media’s Changing Landscape
Susan Jardina, Jardina Communications; Kristyn Fuller, Field Marketing + Media; Erica Finamore, home director, Real Simple; Nicole Papantoniou, Kitchen Appliance Lab, Good Housekeeping; Moderated by Emily Cappiello, Emily Jane Communications
Tuesday, March 19, 11:10 a.m.
Has your company thought about investing in public relations or are they looking to create a better strategy? How will your brand cut through the clutter of SEO, affiliate marketing and the ever-changing media world to tell its story efficiently? What investments does a company have to make and what platforms should it be on? Emily Cappiello will lead a panel discussion about the shifting dynamic in media and what housewares suppliers need to do to secure quality placements for their brands. The panel will cover the basics of public relations and discuss how important meaningful relationships with members of the media are. Panelists include Susan Jardina, owner, Jardina Communications; Kristyn Fuller, managing director, Field Marketing + Media; Erica Finamore, home director, Real Simple; Nicole Papantoniou, director, Kitchen Appliance Lab, Good Housekeeping.
The full Inspiration Theater lineup is available on The Inspired Home Show website.
For more information about the 2024 Show and to register for a badge, please visit TheInspiredHomeShow.com. To search for new products that will be at the Show, visit Connect 365, the Show’s online directory.
