Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
In another expansion of its shopping outreach to consumers, Walmart is kicking off Cyber Week with its first shoppable livestream on Twitter, hosted by singer, songwriter, dancer and social media figure Jason Derulo. In a blog post, William White, Walmart U.S. chief...
As it hosted a virtual analyst and investor conference, Ulta Beauty has revealed an update on its strategic priorities and longer-term financial targets that emphasize establishing the company as a unique, differentiated entity in its retail sector. The strategic...
