Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
Walmart is debuting “Add to Heart,” said by the retailer to be a first-of-its-kind shoppable, social-media RomCom series featuring holiday gift items. Walmart said it regards the 23-part, shoppable series initiatives as an opportunity to create a connection with...
Although only a small part of the larger retail environment so far, social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025, according to market researcher Mintel. The U.S. sector is...
Qurate Retail Group has named Soumya Sriraman president of streaming for the company as it announced that its HSN banner has expanded livestreaming and video storytelling to YouTube TV. Sriraman was head of Prime video channels at Amazon prior to her move to Qurate,...
YouTube and Shopify are partnering to give more online stores access to live and video shopping tools. In a blog post, David Katz, vp, product management, YouTube Shopping, stated that the social media network continues to develop ways to connect businesses and...
