Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
A new report from Acceleration Community of Companies highlights the distinct social dynamics that shape Gen Z brand engagement, including the group’s embrace of multiple identities beyond traditional markers, their attraction to satirical marketing, how they’ve...
Beyond, Inc. has launched a partnership with social media platform X and promoted Carlisha Robinson to chief customer officer responsible for product management and user experience functions across the company’s e-commerce platforms. On the social media side,...
