For back-to-school 2023, JCPenney fielded a study of parents, and 91% said price and value are leading considerations for the seasonal purchasing period. A second study identified home trends young people are embracing, the company indicated. To help parents, on...
As it spelled out plans for the company’s new beauty departments, JCPenney also announced where the initial rollout will occur. JCPenney Beauty, the retailer’s new, inclusive in-store and online operation, reflects customers’ beauty wants and needs, no matter their...
