The Williams-Sonoma Pottery Barn Teen banner is launching new digital tools and an enhanced shopping and design service experience for dorm essentials, including bedding, bath, storage and décor. Consumers can use the tools to shop the banner’s largest dorm collection...
Williams Sonoma and Williams Sonoma Home have launched a new mobile iOS shopping app developed to provide consumers with a seamless and convenient shopping experience. Parent Williams-Sonoma stated that the new free mobile app allows customers to shop curated...
Pottery Barn is getting ready to launch an accessible home furnishings collection in collaboration with Michael Graves Design, a company that had a renowned collaboration with Target years ago. The partners designed the bedroom furnishings and upholstery pieces in the...
Sustainability is a factor that’s more important to consumers today. It has a recognized value in branding and product positioning, which is fostering increased adoption across the housewares sector. Retailers and manufacturers both have been considering how they can...
Williams Sonoma is expanding its Aerin collaboration with two new collections featuring a product assortment ranging from tabletop and entertaining pieces to outdoor furniture and embroidered pillows. As with past iterations of the brand at the retailer’s parent...
