Walmart is taking its off-to-college marketing campaign into the virtual reality universe with a new immersive shopping experience. The company has launched Your Dorm Your Way in Walmart Realm. William White, Walmart chief marketing officer, recently characterized...
With the varied color finishes that painted so much of the new product seen at The Inspired Home Show 2024, it might have been easy to overlook advances in the use of black, white and metallic silver — yes, they are colors, too — to bring an updated look and feel to...
Walmart is debuting “Add to Heart,” said by the retailer to be a first-of-its-kind shoppable, social-media RomCom series featuring holiday gift items. Walmart said it regards the 23-part, shoppable series initiatives as an opportunity to create a connection with...
Doubling down on the early season holiday promotions, Walmart is announcing the return of its month-long savings event Black Friday Deals for Days. And in another initiative with holiday ramifications, Walmart is launching a new platform designed around creators and...
Walmart and Roku have entered a first-of-its-kind partnership in a move to make streaming TV the next critical e-commerce shopping destination, Roku announced. Walmart will become the exclusive retailer streaming on Roku, allowing consumers to purchase featured...
