Wayfair has launched a new brand campaign, Welcome to the Wayborhood, which is described by the company as a playful, stylized, and quirky place where everyone can celebrate their personal home styles and needs. The company has previously discussed a rebranding...
Warehouse clubs dominated the American Customer Satisfaction Index among general merchandise retailers, but Macy’s and Target were also among the leaders. Costco and Macy’s led all others with a satisfaction score of 82 with Target and Sam’s Club just behind at...
Wayfair, after cutting its losses in its fourth quarter, reported it is preparing for a year ahead that will include further business improvements and the launch of new initiatives, including the first Wayfair banner store and a brand refresh. Net loss was $174...
Opportunity abounds at The Inspired Home Show 2024, according to the lead housewares merchant at Wayfair. Paige Kelly, Wayfair’s Head of Housewares & More, told HomePage News the ability for her team to work with vendors personally is a major attraction of The...
In an initiative that brings 3D capabilities to virtual shopping, Wayfair is giving Apple Vision Pro users access to Decorify, Wayfair’s generative AI pilot application. The app gives users the means to quickly and easily redesign their spaces in familiar and...
