Wayfair’s Birch Lane brand has partnered with content creator, author and social media personality Barbara “Babs” Costello of the TikTok and Instagram account @BrunchWithBabs. The Babs x Birch Lane partnership includes a shoppable collection of...
Wayfair’s luxury, designer-oriented banner Perigold is opening physical stores after operating exclusively online until now. Perigold’s first storefront will open at CityPlace in West Palm Beach, FL, this fall, taking its place in a destination shopping center with...
As the Paris Games draw attention to the Olympics, Wayfair has announced a new collaboration with Shawn Johnson East, an Olympic gold medalist and world all-around champion gymnast who competed in the 2008 Games. Johnson East appears in a new installment of the...
Wayfair, which came up short of Wall Street second-quarter estimates despite strong adjusted earnings gains, pointed to positive prospects from an expected turnaround in home furnishings spending. Net loss was $42 million, or 34 cents per diluted share, versus a net...
Wayfair is getting ready to launch its Black Friday in July promotion, four days of exclusive sales including flash deals that drop every 24 hours and limited-quantity doorbusters across brands such as Blackstone, Cuisinart, GE and Sealy. The Wayfair event begins July...
