Walmart is taking its off-to-college marketing campaign into the virtual reality universe with a new immersive shopping experience. The company has launched Your Dorm Your Way in Walmart Realm. William White, Walmart chief marketing officer, recently characterized...
The omnichannel marketplace undergoing a significant operating transformation, according to a report from InsightAce Analytic entitled “Global Internet of Things in Retail Market.” Smart devices and systems at retail have arrived at a tipping point. In one...
Recommerce. Refurbished. Resale. Whatever you might call it, it is getting more attention and demand today. It has emerged from a niche in the retail world into a greater consideration with retailers including eBay, Poshmark, Walmart and Ikea, among others, making...
Walmart recently named Creighton Kiper senior vice president of home for Walmart and has appointed company veteran Vinima Shekhar to succeed Kiper as the retailer’s beauty business leader. Walmart named Shekhar vice president of beauty, according to an internal...
A survey from global commercial real estate and investment management firm JLL reveals parents plan to spend 21.8% more on back-to-school shopping this year, signaling positive implications for retail sales and a successful shopping season. The survey of more than...
