Market researcher Numerator has released The Opportunity and Impact of Digital Sales Events report, which focuses on Amazon Prime Day and Big Deal Days, and their relationship with corresponding Walmart and Target initiatives. The report analyzes six key retail events...
Numerator has assembled an early read of the results from the first 32 hours of Prime Day 2023, which reveals that the event is triggering strong sales of home-related merchandise. Top categories that Prime Day buyers reported purchasing were home goods, at 27%,...
Walmart+ Week is on its way, and, although it represents a new promotional wrinkle, it shouldn’t come as a surprise. After all, Walmart’s major competitors — with Amazon preparing its annual Prime Day extravaganza for July 11 and 12, and Target is planning Circle...
