Retail media is becoming a bigger factor in today’s market, and Rich Lehrfeld, senior vice president and general manager, Walmart Connect, detailed where the retailer is going with its entertainment and advertising venture. Walmart is currently pursuing an acquisition...
Walmart is making a livestreaming push to further enhance its advertising services and engage consumers, while Qurate Retail is expanding livestreaming in its QVC and HSN operations. Firework, a video e-commerce specialist, announced that it has signed a partnership...
As it approaches the holidays, Walmart has launched an initiative developed to boost marketplace sellers in everyday practice, Mike Greenberg, head of marketplace, Walmart Connect, pointed out in a blog post. In October, Walmart will give marketplace sellers access to...
As it competes with Amazon and other, newer platforms for third-party merchants, Walmart has introduced New-Seller Savings, a limited-time Walmart Marketplace promotion exclusive to businesses ready to onboard. Sellers who join Walmart Marketplace by May 31, and start...
The head of Walmart Connect outlined how the company is expanding and refining its advertising platform. In a blog post on its corporate website, Rich Lehrfeld, senior vice president and general manager, Walmart Connect, declared that now is a transformative time in...
