by Mike Duff | Jul 31, 2024 | Retail Articles
Walmart is taking its off-to-college marketing campaign into the virtual reality universe with a new immersive shopping experience. The company has launched Your Dorm Your Way in Walmart Realm. William White, Walmart chief marketing officer, recently characterized...
by Mike Duff | Feb 20, 2023 | Retail Articles
Consumers have adjusted their spending behavior in the face of inflation and economic uncertainty worldwide, according to business services firm PWC, with 53% of global consumers “holding back” on non-essential spending. At the same time, PWC, formerly...
by Mike Duff | Dec 20, 2022 | Retail Articles
Research from content management system provider Storyblok indicated that poor website design is a huge liability for online retailers. In a poll of 6,000 consumers across the United States and Europe, 60% of respondents said they abandon purchases due to poor user...
by Mike Duff | Oct 5, 2022 | Retail Articles
In another retail melding of the real and the virtual, West Elm has announced the launch of its own virtual world, West Elm Home Design, on Roblox, a global VR platform, West Elm pointed out that it is the first major specialty home retailer to premiere on Roblox....
