Walmart is taking its off-to-college marketing campaign into the virtual reality universe with a new immersive shopping experience. The company has launched Your Dorm Your Way in Walmart Realm. William White, Walmart chief marketing officer, recently characterized...
Consumers have adjusted their spending behavior in the face of inflation and economic uncertainty worldwide, according to business services firm PWC, with 53% of global consumers “holding back” on non-essential spending. At the same time, PWC, formerly...
Research from content management system provider Storyblok indicated that poor website design is a huge liability for online retailers. In a poll of 6,000 consumers across the United States and Europe, 60% of respondents said they abandon purchases due to poor user...
In another retail melding of the real and the virtual, West Elm has announced the launch of its own virtual world, West Elm Home Design, on Roblox, a global VR platform, West Elm pointed out that it is the first major specialty home retailer to premiere on Roblox....
