As a next step in scaling platform capabilities and advertising services, Lowe’s Cos. will move its retail media network’s advertising sales and operations departments in-house, effective January 31. The initiative will allow Lowe’s One Roof Media...
Walmart and Roku have entered a first-of-its-kind partnership in a move to make streaming TV the next critical e-commerce shopping destination, Roku announced. Walmart will become the exclusive retailer streaming on Roku, allowing consumers to purchase featured...
