Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
Newegg and Klarna are among the companies that are developing and refining new, tech-enhanced approaches to shopping, and getting recognized for innovation, taking advantage of the online universe to entice shoppers afresh. Online retailer Newegg launched its live...
Amazon Prime has teamed up with musician, actor and popular TikTok creator Jason Derulo for its debut on the platform. Prime has embraced its late addition to the platform with a bio reading, “Quick to deliver, slow to TikTok,” and a debut video captioned,...
Martha Stewart Living magazine will cease publication after the May 2022 issue, but publisher and parent Martha Stewart Living Omnimedia said that the company is putting more emphasis on its freshly constituted e-commerce component, Martha.com, while continuing to...
Newell Brands Inc. opened the Newell Creative Kitchen, the company’s first multi-purpose, brick-and-mortar kitchen space designed as a hub for content creation and connecting people with the latest food and kitchen trends. Located in Hoboken, NJ, just across the...
