by Mike Duff | Jun 24, 2024 | Retail Articles
Walmart is launching a major summer promotion across its product range — including food, beverages, books, apparel and home goods — linked with an expansive TikTok community. Walmart stated it developed the Spicy Summer promotional campaign to generate consumer...
by Mike Duff | May 17, 2024 | Retail Articles
Target’s newest marketing campaign, dubbed “That Target Feeling,” is set to debut May 19 with a spotlight on scenes and lyrics inspired by guests who post on social media to share their thoughts about the retailer. The campaign features a reimagined...
by Mike Duff | May 14, 2024 | Retail Articles
Amazon is making major gains in advertising, but it is part of a changing e-commerce landscape where conditions are evolving, according to a study by Jungle Scout. The company’s advertising revenue has grown from $12.6 billion to $46.9 billion in 2023. Amazon’s...
by Mike Duff | Apr 16, 2024 | Retail Articles
Celigo, an integration platform service provider, announced it has partnered with TikTok Shop to provide the retail operation with more streamlined operations and enhance visibility and elevation of the shopping experience for their customers. The TikTok Shop...
by Mike Duff | Feb 13, 2024 | Retail Articles
Amazon may be the pioneer in integrating other operators into its business, but the sellers who use it are broadening their horizons, jumping on, or planning to jump on, other marketplace opportunities. According to the Jungle Scout State of the Amazon Seller report...