Wedding planning platform The Knot is rolling out a new brand look, direction and advertising strategy based on a study it conducted that took younger consumers as a main focus. The brand’s largest marketing launch of all time will support the new national...
The Knot 2022 Real Weddings Study revealed 2022 saw 2.6 million couples getting married; Gen Zers want unique elements added to their nuptials; and those planning to get hitched in 2023 are concerned about how the economy might affect their planning. As anticipated in...
