According to the 2024 U.S. Holiday Shopping Forecast from Adobe Digital Insights, e-commerce growth during the November/December core shopping season has the potential to produce an online spending record of $240.8 billion, up 8.4% from 2023, as inflationary pressures...
Some unique twists will confront retail as the year ends, with Boston Consulting Group’s 2024 Holiday Outlook Survey suggesting that the consumer approach to the season is mixed. Using insights from consumers in the United States and credit card data, the study found...
In an early read on the 2024 holiday retail season, Skai, an omnichannel advertising platform, reported 15% of U.S. consumers surveyed said they already started shopping for the season, and 58% said they would begin holiday shopping by November 1. Still, that doesn’t...
In a study on consumer feelings about holiday occasions, Numerator has determined that more people are ready to celebrate in 2024. Numerator’s 2024 Holiday Intentions Preview looked at how shoppers plan to celebrate and shop for 14 major holidays in the United States...
Late-season shopping was a boon for discount and dollar stores in the 2023 holiday season. In-store shopping for discounts and dollar stores peaked on Super Saturday, with Christmas Eve traffic coming in strong as well, according to traffic tracker Placer.ai. Store...
