Target Names Roath Chief Marketing Officer

Target Names Roath Chief Marketing Officer

Target Corp. has promoted Lisa Roath to the post of executive vp and chief marketing officer. In her new role, the company noted, Roath will lead the retailer’s core marketing functions including creative, guest marketing strategy, retail brand experience, social...
Numerator: Home Items Lead Prime Day Sales

Numerator: Home Items Lead Prime Day Sales

Numerator has assembled an early read of the results from the first 32 hours of Prime Day 2023, which reveals that the event is triggering strong sales of home-related merchandise. Top categories that Prime Day buyers reported purchasing were home goods, at 27%,...
BuyBuy Baby Intellectual Property Auctioned Off

BuyBuy Baby Intellectual Property Auctioned Off

Although some hope existed that BuyBuyBaby might sell as a complete entity, the retailer did not receive a sufficient offer at auction as an ongoing concern, turning the event into a sale of the company’s intellectual property. As such, the brick-and-mortar chain...