In its ongoing efforts to refine and detail its Amazon Prime Day research results, Numerator tracked purchase data and surveyed verified buyers to determine that 2023 Prime Day outpaced past years in household penetration, at 36%, orders per household, at 3.1, spend...
Although market research on the emerging back-to-school and college season has been somewhat mixed, the KPMG 2023 Consumer Pulse Back to School Survey indicated that more consumers will shop early and hunt for discounts as they still expect to spend significantly more...
According to preliminary Numerator research, the average spend per order for Amazon’s annual Prime Day promotion was $52.26, up from $44.75 for the same reporting period during last year’s version of the event, with 56% of orders placed at $20 or less and 13% at more...
