A select group of brick-and-mortar store managers maintained in a survey that sales momentum from the first half of 2022 should help buoy revenues through the end of the year. The Levin Management Corp. Mid-Year Retail Sentiment Survey explored the first half of 2022...
In the ever-changing digital marketing landscape that is the world today, one thing is for sure: The platform that shouldn’t be ignored is TikTok. According to social media management platform, Hootsuite, TikTok has been downloaded more than three billion times...
Social media influencers and online communities are having a bigger influence on shoppers, particularly the youngest, as much as or more so than brands. A study by Oracle and Brent Leary, partner, CRM Essentials, that included more than 2,000 adults, ages 18 to 80 in...
E-commerce is now the main retail driver, and brands must adapt quickly to e-commerce demands or lose out on the market growth it will represent over the next few years, a study by Edge by Ascential states. According to the Future of the Digital Shelf study, 40% of...
As it seeks new ways to reach its customer digitally, Saks has made its official debut on TikTok with a diverse group of voices including creators, celebrities and fashion insiders. The initiative will give followers the opportunity to experience the world of luxury...
