Shoppers often find a product on social media they want, but they discover that the price is beyond their budgets or can’t find shoppable links or product details. In such cases, the inability to purchase products can be a shopper disappointment but one that Walmart...
Influencer-curated gift lists will be featured in Kohl’s holiday marketing push, which rolls out under the slogan “More Gifts. More Savings.” Advertising on network television and streaming services will spotlight the breadth of Kohl’s holiday product...
User-generated content, consumer-generated content or UGC, is original content created about or for brands by consumers and published on social media and other channels. User-generated content can be seen as an authentic, cost-effective approach to marketing. While...
YouTube and Shopify are partnering to give more online stores access to live and video shopping tools. In a blog post, David Katz, vp, product management, YouTube Shopping, stated that the social media network continues to develop ways to connect businesses and...
In a challenge to fraudsters, Amazon has announced that it has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews in exchange for money or free products. The groups, Amazon asserted, recruit...
