For spring, JCPenney is promoting what it is calling event season as it invites working families to embrace bold and colorful styles, “huge” savings and fresh initiatives. For consumers attending or hosting occasions, the company is positioning itself as the place to...
Financial service provider Synchrony has released its new Future of Shopping study, which reveals that consumers seek highly personalized experiences that simplify choice and flexibility, the company announced. Synchrony noted that more than 80% of shoppers will...
TikTok’s Anita Desai said effective engagement of prospective home and housewares consumers on social media requires a balance of authenticity and entertainment. Desai, head of home and living for TikTok, discussed the growing opportunity for the housewares business...
Research from content management system provider Storyblok indicated that poor website design is a huge liability for online retailers. In a poll of 6,000 consumers across the United States and Europe, 60% of respondents said they abandon purchases due to poor user...
Shein, an e-tailer focused on younger consumers, surveyed their customers in the United States and determined that they’re not done holiday shopping. In addition, the survey found that rising costs haven’t tempered holiday spending for Shein’s Gen Z customers, as 49%...
