by Mike Duff | Jun 24, 2024 | Retail Articles
For summer 2024, Macy’s has rolled out a seasonal promotional campaign with a musical theme and product options from sunglasses to cookware. The new campaign, Summer’s Greatest Hits, celebrates the beginning of the season and will include digital and in-store...
by Mike Duff | Jan 30, 2024 | Retail Articles
Three in five marketers are concerned about losing access to their brand’s fans on social media because of increasing fragmentation, dissatisfaction with platform content and changes in social algorithms. According to Tint, many are creating platforms to connect...
by Mike Duff | Jan 30, 2024 | Retail Articles
As part of the company’s social media outreach, a team of Lowe’s Cos. employees is using TikTok to reach new audiences for the retailer and the various verticals in which it operates. The company maintained that Lowe’s uses social media, such as TikTok, in various...
by Mike Duff | Jul 26, 2023 | Retail Articles
Marketing platform Optimove, the first customer-led marketing platform, today released its 2023 Holiday Survey including a pretty positive evaluation of consumer sentiment regarding shopping in the celebratory season. In the survey, 35% of consumers responding said...
by Mike Duff | Jun 7, 2023 | Retail Articles
The Rise of the Gen Z Consumer, a study published by shopping center organization ICSC examining the shopping habits, behaviors and factors that most influence how the emerging generation of consumers interacts with retailers, marketplaces, industry and the economy,...
