Three in five marketers are concerned about losing access to their brand’s fans on social media because of increasing fragmentation, dissatisfaction with platform content and changes in social algorithms. According to Tint, many are creating platforms to connect...
As part of the company’s social media outreach, a team of Lowe’s Cos. employees is using TikTok to reach new audiences for the retailer and the various verticals in which it operates. The company maintained that Lowe’s uses social media, such as TikTok, in various...
Marketing platform Optimove, the first customer-led marketing platform, today released its 2023 Holiday Survey including a pretty positive evaluation of consumer sentiment regarding shopping in the celebratory season. In the survey, 35% of consumers responding said...
The Rise of the Gen Z Consumer, a study published by shopping center organization ICSC examining the shopping habits, behaviors and factors that most influence how the emerging generation of consumers interacts with retailers, marketplaces, industry and the economy,...
For the first quarter, eBay earnings beat a Wall Street estimate even as the company then announced the appointment of Vidmay Naini as general manager for eBay’s global emerging markets. Income from continuing operations was $569 million, or $1.05 per diluted ...
