In a new marketing turn, Big Lots is launching an affiliate program designed to build on its organic and grassroots popularity with social bargain-savvy creators and publishers, the company announced. The program offers influential content partners the opportunity to...
In a major initiative to reposition its consumer outreach, Kohl’s is showcasing home products in a new brand platform using the slogan “Where Families Come First” to emphasize its embrace of all families and the real, messy and beautiful moments they spend together....
A survey of consumers in 12 countries conducted by Software Advice suggested online shopping is becoming increasingly challenging because of what the software purchasing guide identified as decision fatigue. The survey, which included consumers in the United States an...
Under scrutiny from the United States government, TikTok parent company ByteDance faces pressure to sell off the U.S. division, but according to Numerator, not everyone favors the idea. The market researcher used psychographics data and a May 2024 survey that went out...
For summer 2024, Macy’s has rolled out a seasonal promotional campaign with a musical theme and product options from sunglasses to cookware. The new campaign, Summer’s Greatest Hits, celebrates the beginning of the season and will include digital and in-store...
