As it reconfigures its presence in the United States to reach consumers in new ways, Ikea has literally rolled out a new off-to-college promotion that acts as a mobile showroom. Ikea has been developing formats to serve communities where adding one of its full-sized...
Zafferano America, North American distributor of cordless lighting, tableware and glassware, opened a showroom in New York City, its first U.S. showroom. The new showroom, at 121 Varick Street near Manhattan’s SoHo district, is Zafferano’s first such space outside of...
