A survey by cash-back provider Rakuten reveals a disconnect exists between retail marketers and shoppers as they enter the 2024 holiday season. In a survey of retail marketers and shoppers conducted in conjunction with the Harris Poll, 81% of consumers said they do...
E-commerce spending in the United States reached $1.3 trillion in 2023, setting an annual record up from $1.09 trillion in the year before, according to the annual Comscore State of Digital Commerce report, even as fourth-quarter spending of $389.2 billion surpassed...
Inflation continues to influence holiday shoppers who are budgeting higher for gifts and other seasonal purchases this year, according to a RetailMeNot survey. Shoppers are budgeting for $932 in spending versus $725 in 2022. The major effect of inflation is a...
At a time when consumer shopping behavior is being watched closely in the face of economic uncertainty and inflation, the Kearney Consumer Institute has released its first 2023 briefing on gifting titled “Should I Stay or Should I Go? Redefining Trading Down,...
Shoppers often find a product on social media they want, but they discover that the price is beyond their budgets or can’t find shoppable links or product details. In such cases, the inability to purchase products can be a shopper disappointment but one that Walmart...
