Shein is an e-tailer that’s growing in the United States by growing with the Gen Z consumer, and how Shein is adapting could provide some insight into addressing this now-critical consumer group. Gen Z is a main topic of interest, but the group still is a...
Shein, an e-tailer focused on younger consumers, surveyed their customers in the United States and determined that they’re not done holiday shopping. In addition, the survey found that rising costs haven’t tempered holiday spending for Shein’s Gen Z customers, as 49%...