With retailers employing strategies to make the last few days up to Christmas lucrative, Salesforce reported global online sales for the 2024 holiday season from November 1 to December 15 reached $849 billion, up 4% year-over-year. Although the gains so far this...
The upcoming holiday presents challenges for retailers fighting it out through a shopping period with the fewest number of days between Thanksgiving and Christmas since 2019 and with 43% of consumers carrying more debt than they held in 2023. Data from the Salesforce...
HBC, parent company of Saks Fifth Avenue and Hudson’s Bay stores, is getting some help from Amazon in its definitive agreement to acquire Neiman Marcus Group, parent of Neiman Marcus and Bergdorf Goodman, for a total enterprise value of $2.65 billion. In the wake of...
Amazon has announced it will make Buy with Prime available for Salesforce Commerce Cloud integration. With the deal, merchants with Salesforce can integrate Buy with Prime into their existing shopping function. Buy with Prime for Salesforce offers merchants several...
Salesforce has announced that it will work with Williams-Sonoma to deliver highly targeted and more personalized interaction with shoppers. Salesforce is aiding Williams-Sonoma in marrying internally developed technology with products developed by the CRM firm to help...
