Mullen Named JCPenney Chief Customer Officer

Mullen Named JCPenney Chief Customer Officer

JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
JCPenney Appoints CFO, Presses BTS Strategy

JCPenney Appoints CFO, Presses BTS Strategy

As it continues to position itself for future growth, JCPenney announced that it has appointed Stephanie Plaines CFO and provided details of its strategy to drive back-to-school sales. Plaines most recently served as CFO at Jones Lang LaSalle, a commercial real estate...
Chief Strategy Officer Says JCPenney Upgrading Technology To Reach Goals

Aylward Named JCPenney Chief Marketing Officer

JCPenney has appointed John Aylward chief marketing officer, effective June 6. Aylward will assume the role as the company focuses on strengthening loyalty among its 50 million shoppers and moves to transform how it connects with customers, JCPenney announced. He will...