JCPenney for the 2024 holiday season is emphasizing big deals, new promotions and a refreshed housewares assortment highlighting array of national brands, including Martha Stewart. Seasonal merchandise will feature the return of the popular Martha Stewart brand. The...
JCPenney has unveiled an automated sorting and packing upgrade at its 1.67 million-square-foot distribution center in Reno, NV. As part of the retailer’s self-funded $1 billion reinvestment strategy announced in 2023, JCPenney has put $40 million into updating the...
JCPenney has launched a self-funded reinvestment plan and customer value proposition intended to fuel long-term growth and increase customer loyalty and shopping frequency. The plan as announced calls for the company to make more than $1 billion in reinvestments by...
After time away because of the COVID-19 pandemic, JCPenney has reopened its new corporate offices at the Campus at Legacy West in Plano, TX, featuring a new design, technology and perks designed to engage employees returning from working at home. As the company...
JCPenney has appointed Katie Mullen chief customer officer as the company seeks to integrate in-store and online operations more thoroughly. Mullen was the company’s chief digital officer and will continue to oversee e-commerce strategy and omnichannel development,...
