A survey by cash-back provider Rakuten reveals a disconnect exists between retail marketers and shoppers as they enter the 2024 holiday season. In a survey of retail marketers and shoppers conducted in conjunction with the Harris Poll, 81% of consumers said they do...
Shopping rewards provider Rakuten has struck a deal with buy now pay later operator Afterpay to offer retailers the ability to combine cash back and BNPL purchasing as a shopper incentive. Rakuten announced that consumers shopping with participating merchants such as...
