by Mike Duff | Apr 2, 2025 | Retail Articles
QVC Group has struck a strategic agreement to host 24/7 live TikTok shopping streams featuring its banners as the group extends operations beyond its traditional core television. In addition to the TikTok site, consumers can join QVC Group live shopping streams on the...
by Mike Duff | Apr 1, 2025 | Retail Articles
As the company pursues its conversion into a live shopping operation, QVC Group has announced the reorganization of staff across the company. The changes support QVC Group’s strategic evolution, which is designed to drive live shopping content wherever consumers...
by Mike Duff | Mar 18, 2025 | Retail Articles
QVC Group, part of QVC Group, Inc., announced the appointment of digital media veteran Alex Wellen as its president and chief growth officer. Wellen, who arrives at his new position with more than 20 years of experience in digital media, will report to David...
by Mike Duff | Mar 13, 2025 | Cookware, Home + Housewares, Kitchenware, Retail Articles
Martha Stewart has returned to QVC with new collections, starting with the introduction of cookware, gardening and food and wine items. The new Martha Stewart collection is rolling out now across QVC platforms and will continue with additional product drops throughout...
by Mike Duff | Feb 24, 2025 | Retail Articles
As its broadens operations across media, Qurate Retail has officially changed its name to QVC Group, with the new name incorporating the equity of the company’s largest brand. The name change to QVC Group also signals the evolution of the company’s growth strategy,...
