Market researcher Kearney described the consumer response to Amazon Prime Day as “tepid.” According to Kearney Consumer Institute lead Katie Thomas, Prime Day has become a consumer “nice-to-have,” but not a must. Shoppers polled by KCI said that, of available...
Target Corp. has promoted Lisa Roath to the post of executive vp and chief marketing officer. In her new role, the company noted, Roath will lead the retailer’s core marketing functions including creative, guest marketing strategy, retail brand experience, social...
Amazon announced the first day of Prime Day, July 11, was the single largest sales day in its history, while market researcher Numerator made some germane observations about the event in general including the strong showing of merchandise for the home. For the 2023...
Market researcher Numerator stated it issued a survey within 24 hours of Amazon’s announcement last week that its Prime Day promotional event would run from July 11 to 12, and found that 44% of respondents already knew when it would occur. In the survey, 49% of...
Although it came out ahead of a Wall Street estimate on sales, Kirkland’s net loss grew as comparable sales declined in the first quarter when the company realigned outreach to emphasize its value offering. Net loss in the quarter was $12.1 million, or 95 cents per...
