Amazon announced Fall Prime Day will take place October 10 to 11, showcasing what the company said are some of its best holiday deals. As major retailers have launched initiatives to capture and even encourage early holiday shopping, Amazon has gone to market...
This week is National Bargain Hunting Week with Burlington Stores and Ollie’s announcing their own celebrations of the event. For its part, Ollie’s has released the results of a poll to point up the importance of bargain hunting during the week celebrating the...
In its back-to-school/back-to-college push, Macy’s is positioning itself as a one-stop destination including not only apparel and dorm-friendly home items but backpacks to help round out the offering. Backpacks range from tie-dyed to licensed character items and...
In its ongoing efforts to refine and detail its Amazon Prime Day research results, Numerator tracked purchase data and surveyed verified buyers to determine that 2023 Prime Day outpaced past years in household penetration, at 36%, orders per household, at 3.1, spend...
Market researcher Kearney described the consumer response to Amazon Prime Day as “tepid.” According to Kearney Consumer Institute lead Katie Thomas, Prime Day has become a consumer “nice-to-have,” but not a must. Shoppers polled by KCI said that, of available...
