Market researcher Kearney described the consumer response to Amazon Prime Day as “tepid.” According to Kearney Consumer Institute lead Katie Thomas, Prime Day has become a consumer “nice-to-have,” but not a must. Shoppers polled by KCI said that, of available...
Amazon announced the first day of Prime Day, July 11, was the single largest sales day in its history, while market researcher Numerator made some germane observations about the event in general including the strong showing of merchandise for the home. For the 2023...
Numerator has assembled an early read of the results from the first 32 hours of Prime Day 2023, which reveals that the event is triggering strong sales of home-related merchandise. Top categories that Prime Day buyers reported purchasing were home goods, at 27%,...
A study by Upgraded Points polled 3,000 online shoppers in 44 of the United States to get a look at Amazon customers by asking them to rate their addiction to the site, and Alabama consumers scored as the most obsessed. In Alabama, 36.5% of respondents rated their...
Prime Day launches at 3 a.m. EDT July 11, giving consumers in the Amazon membership program 48 hours of exclusive access to millions of deals. The deals include discounts on a range of products including a variety of home goods: Up to 75% off select Amazon devices. Up...
