Market analytics company Numerator has tracked early Amazon Prime Day action and, as of 9 a.m. on June 22, it determined: The top purchase categories were Household Essentials, at 29% of items purchased, Home & Garden, at 27%, Apparel & Shoes, at 25%, and...
The Bed Bath & Beyond initiative to counter-program Amazon’s Prime Day emerged with a bit of a portfolio twist by pairing the namesake banner promotion with one at buybuy BABY. The retailer announced that its Beyond BIG Savings Event would be bigger and better...
The buzz around Amazon got more intense as Prime Day approached with widespread reporting of a JPMorgan analyst’s prediction that Amazon would surpass Walmart as top retailer in the United States during 2022 in terms of merchandise moved. Meanwhile, as part of ongoing...
