by Mike Duff | Jan 23, 2023 | Retail Articles
Retailers constantly consider how to get the next generation of shoppers into the store, and Lowe’s Cos. is welcoming its customers of tomorrow by launching an in-store kids’ birthday party program that aims to inspire junior builders while giving parents...
by Mike Duff | Dec 10, 2021 | Retail Articles
In an example of department stores pairing in-store and online events, Neiman Marcus and actress and comedian Ziwe hosted a virtual white elephant party in the spirit of the retailer’s “Celebrate Big, Love Even Bigger” marketing campaign. In the second annual...
